I’d like to make the world more delicious.
Pith — Supper Club and Home Goods
I started the Pith Supper Club while studying economics at Columbia University. While I still enjoy occasionally hosting strangers at my home for seasonal and social meals, the project has grown into a line of simple home goods that let anyone tap into the joy of do-it-yourself hospitality. Visit the Pith Store to see what we make, where we’re stocked, access our small monthly drops of goods for online ordering, and check if supper club seats are available.
Pzaz® — Instant Energy in your Pocket ✨
Pzaz is a pocketable zero-calorie mist packed with natural caffeine, electrolytes, and all sorts of exquisite flavors. It’s more delicious, effective, shareable, and sustainable than any existing energy product.
I started the company because I wanted to create a consumable product that would thrive at the places where I most frequently shop. After visiting hundreds of convenience stores and speaking to thousands of their customers, I became obsessed with the uncompetitive, gross, unsafe, and unappealing world of energy shots.
I developed Pzaz with a team of experts who share my interest in revitalizing a dead retail category and redefining what it means to be energized. We manufacture in the United States (with an old regional manufacturer for 5 Hour Energy, in fact) and currently sell at hundreds of stores in the New York area. We are lucky to be supported by an array of inspiring founders and investors.
Writing
In my bimonthly column Supper Club at Food & Wine Magazine, I share dinner party menus along with tools & tricks that help anyone become a good cook and a great host. Click here to read my contributions to the magazine.
I’ve also contributed to GQ, VICE, and enjoy sharing travel recommendations for places like Paris & Tokyo
Select Partnerships
Jonah x Gucci for The Last Magazine
Pith Supper Club for Land Rover x The New Yorker
Jonah x Food Network
Jonah x Hermès for Popeye Magazine Japan
Contact
Please email me if you have something cool to collaborate on.
Tap into the pleasure of do-it-yourself hospitality: here is some of my writing on cooking, hosting, travel, and more.
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Flavor Bombs
Flavor Bombs
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Kitchen Organization
Kitchen Organization
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Duck Breasts
Duck Breasts
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Mortar and Pestle
Mortar and Pestle
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Stovetop Smoking
Stovetop Smoking
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Set the Mood
Set the Mood
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Vegetable Peelers
Vegetable Peelers
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Tahona Tequila
Tahona Tequila
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Paris
Paris
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Fish Filets
Fish Filets
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Linen Napkins
Linen Napkins
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Smooth Soups
Smooth Soups
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Hot Peppers
Hot Peppers
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Your Broiler Misses You
Your Broiler Misses You
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Charred Whole Branzino
Charred Whole Branzino
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Yogurt
Yogurt
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Dry Aged Meat
Dry Aged Meat
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Cooking Essentials
Cooking Essentials
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Beverage Essentials
Beverage Essentials
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Tokyo
Tokyo
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The Containers You Need
The Containers You Need
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Knife Essentials
Knife Essentials