Jonah Reider is a chef, entrepreneur, and food writer based in New York. I’d like to make the world more delicious.

Pith — Supper Club and Home Goods

I started the Pith Supper Club while studying economics at Columbia University. While I still enjoy occasionally hosting strangers at my home for seasonal and social meals, the project has grown into a line of simple home goods that let anyone tap into the joy of do-it-yourself hospitality. Visit the Pith Store to see what we make, where we’re stocked, access our small monthly drops of goods for online ordering, and check if supper club seats are available.

Pzaz® — Instant Energy in your Pocket ✨

Pzaz is a pocketable zero-calorie mist packed with natural caffeine, electrolytes, and all sorts of exquisite flavors. It’s more delicious, effective, shareable, and sustainable than any existing energy product.

I started the company because I wanted to create a consumable product that would thrive at the places where I most frequently shop. After visiting hundreds of convenience stores and speaking to thousands of their customers, I became obsessed with the uncompetitive, gross, unsafe, and unappealing world of energy shots.

I developed Pzaz with a team of experts who share my interest in revitalizing a dead retail category and redefining what it means to be energized. We manufacture in the United States (with an old regional manufacturer for 5 Hour Energy, in fact) and currently sell at hundreds of stores in the New York area. We are lucky to be supported by an array of inspiring founders and investors.


In my bimonthly column Supper Club at Food & Wine Magazine, I share dinner party menus along with tools & tricks that help anyone become a good cook and a great host. Click here to read my contributions to the magazine.

I’ve also contributed to GQ, VICE, and enjoy sharing travel recommendations for places like Paris & Tokyo

Select Partnerships

Jonah, wearing bright, patterned clothing, tasting cherries at a farmers' market. Shopper next to him inspects a cherry.Jonah x Gucci for The Last Magazine

Pith Supper Club for Land Rover x The New Yorker

Jonah x Food Network

Jonah x Hermès for Popeye Magazine Japan


Please email me if you have something cool to collaborate on.

Tap into the pleasure of do-it-yourself hospitality: here is some of my writing on cooking, hosting, travel, and more.